Market Research & Analysis
Covalence Health delivers market research that goes beyond surface-level data to uncover the insights that drive strategic decisions in the US healthcare industry. Our experience spans every segment—providers, payers, life sciences, digital health, and health tech—giving us a nuanced understanding of market dynamics, competitive positioning, and growth trajectories that most consultants miss.
What sets us apart is our rigorous qualitative research process: we go directly to the source, conducting interviews with customers, clinicians, payers, and industry experts to validate market assumptions, understand buying behavior, and identify unmet needs that quantitative data alone can't reveal. We don't analyze markets in isolation—we map the broader healthcare ecosystem to uncover hidden opportunities and threats, from adjacent market expansion potential to regulatory shifts and competitive disruptions on the horizon.
Investors and executives value our work because we cut through the noise to answer the questions that matter most: Is the addressable market real? Who will actually buy this? What will they pay? What's the path to scale? We deliver clear, actionable insights in compressed timeframes, enabling confident decisions about market entry, product development, M&A targets, and capital allocation—without the lengthy timelines and vague conclusions typical of traditional market research.

Markets don't reveal their secrets in spreadsheets—they reveal them in conversations with the right people.
Combining strategic rigor, creative ideas and pragmatic execution, we deliver results through collaboration. We uncover customer insights to inform market-driven strategies, defining actionable plans for rapid in-market success. What is your company’s context for growth?

Current Growth Strategy Unlikely to Hit Target
Identifying when current strategies are inadequate

Change in Customer Behavior Requires Revitalization
Refreshing strategies to address evolving customer needs

Need New or Adjacent Sources of Growth
Discovering potential white spaces for growth
